At JECT, I led creative across brand, campaigns, social, digital, paid media, print, and physical experiences, bringing together creative direction, strategy, and execution to support business growth. I developed and directed campaigns from concept through production, translating brand strategy into compelling, performance-driven creative across the customer journey.

Creative work contributed to a 10% increase in new clients in 2026, 26% growth in returning clients, a 12% decrease in blended CAC, and 16% overall revenue growth year over year. Key campaigns included a Bridal campaign that drove an 86% increase in revenue compared to the previous year and a Summer Sale campaign that drove a 279% increase in revenue.

Beyond individual campaigns, I helped evolve JECT’s visual presence and creative systems during my time with the brand, balancing elevated brand storytelling with performance-minded design and strategy.